Holla Brunch Girl is continuing to build buzz ahead of its September 26th opening in Old Town Scottsdale. Scottsdale.com recently featured the new concept, spotlighting the singalong brunch experience and the DJs helping bring a new kind of Saturday energy to the heat of Old Town. The feature also gives readers a closer look at how music, atmosphere, and brunch come together to shape the concept’s identity.
The feature highlights one of the biggest pieces behind the Holla Brunch Girl experience: music, Live DJs, pop favorites, and plenty of singalong moments are designed to turn a traditional brunch into something much more interactive. Rather than serving as background music, the DJ-driven atmosphere plays a vital role in creating an experience built around celebrating, socializing, and having fun with the entire room. That focus on participation helps distinguish the experience from a more traditional daytime brunch setting. The energy carries throughout the concept. Holla Brunch Girl pairs its entertainment-focused atmosphere with elevated brunch favorites and playful cocktails, including Signature Cocktail Towers, Froze and Espresso Martini Soft Serve. The rooftop setting adds another layer to the experience, creating a dedicated Saturday destination within Old Town Scottsdale’s Entertainment District.
For Evening Entertainment Group, the concept brings the group’s experience-driven approach into the daytime while giving guests a new way to experience Old Town. From the music and menu to the rooftop atmosphere, Holla Brunch Girl was designed to make brunch feel like an occasion rather than simply another meal.
The Scottsdale.com feature adds to the excitement surrounding Holla Brunch Girl as opening day approaches and offers another look at what guests can expect when the concept officially makes its debut.
Holla Brunch Girl opens September 26, 2026, and will welcome guests 21 and older every Saturday from 10AM to 3PM at 7320 E Indian Plaza in Old Town Scottsdale.
