Axios Scottsdale recently spotlighted Holla Brunch Girl, the new Saturday-only rooftop brunch experience bringing sing-alongs, playful cocktails, and plenty of personality to the Heart of Old Town Scottsdale. In its latest feature, Axios Scottsdale gave readers an inside look at the concept ahead of its September 26 opening, highlighting the energetic atmosphere and interactive details that set Holla Brunch Girl apart from a traditional brunch.
The feature captures the playful spirit behind Holla Brunch Girl, from inflatable bananas and microphones passed around during pop-up sing-alongs to table competitions where guests can turn up the volume for a chance to win a round of the venue’s signature Going Bananas shot. Inspired by the energy of Gwen Stefani’s “Hollaback Girl,” the concept blends brunch with a high-energy rooftop party designed around music, participation, and memorable moments with friends. Axios also highlighted several menu standouts, including chicken and waffles, strawberry balsamic French toast, orange vanilla pancakes, croissant breakfast flatbread, and açaí bowls. On the cocktail side, the Botanical Bliss caught attention with its sparkling presentation, while the Espresso Martini Soft Serve adds another unexpected twist to the experience. Served in a cup or cone, the dessert-inspired cocktail is one of the details helping Holla Brunch Girl create a brunch experience that feels just as playful as the atmosphere surrounding it.
Beyond the food and drinks, there were points to the visual elements throughout the rooftop, including photo opportunities, glittery cocktails, and a dancing disco ball that brings even more energy to the room. Together, those details reflect Holla Brunch Girl’s focus on creating an experience guests can take part in rather than simply watch from their table. For Evening Entertainment Group, the feature also highlights the continued expansion of experience-driven concepts that bring something new to Scottsdale’s hospitality scene.
Holla Brunch Girl opens Saturday 26, 2026 at 7320 E Indian Plaza in Old Town Scottsdale. The 21+ rooftop brunch experience is open Saturdays from 10AM to 3PM, bringing a new destination for brunch, sing-alongs, and celebrations to Scottsdale.
